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How typography influences menu design
In a previous post, we discussed a little bit about how typography can impact a menu, but we barely scratched the service on the influence it has on the restaurant brand experience. A menu’s typeface,...
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4 tips to increase profit with drink menus
Define your liquor cost. Restaurants calculate liquor costs many different ways – some include juices, garnishes, and Red Bull while others only account for beer, wine, and liquor. After you’ve...
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Let’s face it, people don’t like blue food
If you’re designing a restaurant there are certain colors to stay away from, and blue is one of them. Blue and purple are associated subconsciously with toxins and spoiled food. Why? Blue foods are not...
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Table tent uses
The table is the point of purchase (POP) in most restaurants. This makes the table tent a valuable piece of advertising real estate. A table tent narrowly targets a restaurant’s market – the guest...
View Article7 Trending Topics for restaurants
It’s 2011, and most restaurant websites need to catch up. Here is an in-depth article on why restaurant websites are stuck in 1999: http://www.slate.com/id/2301228/ While you’ve (hopefully) jumped on...
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The Skinny trend in menu items
Low-calorie drinks have been rising in popularity since 2008 when Bethenny Frankel debuted her “Skinnygirl Margarita” on her reality show. Since then, restaurants, grocery stores, and coffee shops have...
View ArticleTest stores and limited time offerings
When adding new offerings to the menu, we suggest testing first. Some brands test by adding items in specific stores first, while others engage in a company wide limited-time offering, and then...
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Where to promote your Skinny/Low-calorie Menus
Social Media: Restaurants are using skinny and low-calorie menus to attract more women and social media’s largest user population is women so it seems like a match made in heaven to promote using...
View Article7 Trending topics for Restaurants in October
What should your restaurant be blogging about? Here are 6 options: http://blog.swipelyworks.com/restaurant-marketing-ideas/6-things-your-restaurant-should-be-blogging-about Having trouble with Twitter...
View Article3 reasons why a tablet ordering system will ruin your restaurant
Introducing a tablet ordering system in a restaurant may seem like a perfect option – it could eliminate communication errors between the guest and the kitchen, reduce time to pay at the end of meals,...
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